Wide and shallow.
On purpose.

The name

Landscape, not portrait.

Most tote bags are portrait oriented. Great for big books and tablets, but less ideal for everyday carry, where your keys, wallet, phone, even a pack of gum sink and settle at the bottom. You end up digging around, sometimes pulling half the contents out just to find the one thing you wanted.

SIZE WIDE goes horizontal instead. It's wider than it is tall, so there's no deep bottom for things to sink into, and your items stay visible and easy to reach.

From the founder, Grace:

I've always been drawn to tote bags. Cream canvas ones especially. I've collected them for years, for the cute prints, the designs, the trends, the souvenirs from places I'd been. But the truth is, I didn't use them much. They just didn't function well for daily use.

I kept looking for one shape in particular: wide and shallow. Easy to see into, easy to grab things from, without being a deep, bottomless pit. I searched everywhere, certain it had to exist already. But I couldn't find it.

So last May, I got myself a sewing machine for my birthday, and decided to just make the bag myself. I bought heavy cotton duck canvas from a craft store, taught myself from YouTube tutorials, and started building the bag I'd been picturing for years. When I finished it, I was surprised I'd actually made a bag, and more surprised that I liked it.

I brought it along on a visit to my parents and my sister, and they all lit up over it. They actually thought I'd bought it, which was flattering. Turns out they'd been looking for the same kind of shallow, functional tote and hadn't found it either. It made me think maybe I wasn't the only one who wanted this shape. Not proof, but enough to take the chance and find out.

I named it SIZE WIDE, because that's exactly what it is. Wide, on purpose.

I hope this is the one that actually gets used!